In 2025, around ** percent of Italian consumes used make-up everyday, while ** percent did the same with skincare products. These were used several times a day by ** percent of consumers in the country.
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AGI – Agenzia Giornalistica Italia. (February 22, 2026). Share of consumers who use skincare and make-up in Italy in 2025, by frequency [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1489293/weekly-make-up-and-skincare-usage-among-consumers-in-italy/
AGI – Agenzia Giornalistica Italia. "Share of consumers who use skincare and make-up in Italy in 2025, by frequency." Chart. February 22, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1489293/weekly-make-up-and-skincare-usage-among-consumers-in-italy/
AGI – Agenzia Giornalistica Italia. (2026). Share of consumers who use skincare and make-up in Italy in 2025, by frequency. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1489293/weekly-make-up-and-skincare-usage-among-consumers-in-italy/
AGI – Agenzia Giornalistica Italia. "Share of Consumers Who Use Skincare and Make-up in Italy in 2025, by Frequency." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Feb 2026, /statistics/1489293/weekly-make-up-and-skincare-usage-among-consumers-in-italy/
AGI – Agenzia Giornalistica Italia, Share of consumers who use skincare and make-up in Italy in 2025, by frequency ÌÇÐÄÆÆ½â°æ, /statistics/1489293/weekly-make-up-and-skincare-usage-among-consumers-in-italy/ (last visited July 31, 2026)
Share of consumers who use skincare and make-up in Italy in 2025, by frequency [Graph], AGI – Agenzia Giornalistica Italia, February 22, 2026. [Online]. Available: /statistics/1489293/weekly-make-up-and-skincare-usage-among-consumers-in-italy/