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Consumption of body care products in Italy in 2024, by product category (in million euros)

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Source

In cooperation with
Release date

March 2025

Region

Italy

Survey time period

2024

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Body care product consumption in Italy 2024, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 6, 2026

In 2024, the consumption of body care products in Italy was worth **** billion euros. According to data, the consumption of deodorants and antiperspirants accounted for about million euros, ranking as the most valuable product in this category. Additionally, the consumption of sunscreens and pigmenting products added up to roughly million euros.

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Topics

Body care market in ItalyCosmetics industryCosmetics market in ItalyCosmetics market in EuropeHair care market in Italy
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