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Consumption of body hygiene products in Italy in 2024, by product category (in million euros)

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Source

In cooperation with
Release date

July 2025

Region

Italy

Survey time period

2024

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Body hygiene product consumption in Italy 2024, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 23, 2026

In 2024, the consumption of body hygiene products in Italy was worth over * euros. Specifically, the consumption of bath and shower foams, salts, powders and oils amounted to approximately *** million euros. Moreover, products for intimate hygiene accounted for around million euros, ranking as the second most valuable category of products.

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Topics

Body care market in ItalyCosmetics industryCosmetics market in ItalyCosmetics market in EuropeHair care market in Italy
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* For commercial use only

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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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