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In 2025, TD Bank ranked first among Canada’s brands, with an estimated brand value of billion Canadian dollars. The Royal Bank of Canada secured the second spot that year, valued at  billion Canadian dollars. 

Canadian banks dominate brand rankings

In 2025, banking brands accounted for nearly one-third of the aggregate value of the 100 most valuable Canadian brands and were by far the largest sector by weight in the ranking. Moreover, when measured by market capitalization, Canadian banks also ranked among the largest banks worldwide, trailing only behind competitors from the United States and China as of December 2024.

Competition between the two largest Canadian banks

Established in 1955, Toronto-Dominion Bank (TD) - the banking and financial services corporation headquartered in Toronto - was the second-largest bank in Canada, with assets of over *** trillion Canadian dollars, trailing slightly behind its long-time competitor, Royal Bank of Canada (RBC), in 2024. Moreover, RBC also stood out in terms of customer satisfaction and had the highest satisfaction score among retail banking customers of Canada's largest and midsize banks in 2024, with a score of *** out of 1,000.