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Brands in the Netherlands

Statistics report on brands in the Netherlands

This report presents graphs and tables about brands in the Netherlands. Next to information on the most valuable brands in the Netherlands, this report also includes statistics on premium and private label brands, local and international brands as well as preferred purchase channels.

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Table of contents

Brand value

4
  • Premium Statistic Leading Dutch brands based on brand value 2023
  • Premium Statistic Distribution of the most valuable Dutch brands 2019, by category
  • Premium Statistic Online revenue of the most valuable brands in supermarkets in the Netherlands 2018
  • Premium Statistic Fastest-growing brands in supermarkets the Netherlands 2018, by online revenue growth

Premium and private label brands

8
  • Premium Statistic Tendency of consumers to purchase branded products in the Netherlands 2019
  • Premium Statistic Share of people buying premium brands in the Netherlands 2019, by product category
  • Premium Statistic Private label value share in the Netherlands 2018, by category
  • Premium Statistic Private label product price index in the Netherlands 2018, by label type
  • Premium Statistic Consumer preference for premium or private label fashion brands the Netherlands 2019
  • Premium Statistic Consumer preference for premium or private label sports gear in the Netherlands 2019
  • Premium Statistic Consumer preference for premium or private label electronics in the Netherlands 2019
  • Premium Statistic Consumer preference for premium or private label homeware brands the Netherlands 2019

International and local brands

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  • Premium Statistic Packaged goods purchase preferences in the Netherlands 2018, by age
  • Premium Statistic Share of consumers who purchase local brand products Netherlands 2018, by product
  • Premium Statistic Personal care and beauty product brand preference Netherlands 2018, by age
  • Premium Statistic Share of consumers who purchase personal care locally Netherlands 2018, by product
  • Premium Statistic Fresh food purchase preferences in the Netherlands 2018, by age
  • Premium Statistic Beverage purchase preferences in the Netherlands 2018, by age
  • Premium Statistic Share of people that drink local beer brands in the Netherlands 2019
  • Premium Statistic Frozen food brand preferences in the Netherlands 2018, by age
  • Premium Statistic Reasons for purchasing local brand products in the Netherlands 2018
  • Premium Statistic Reasons not to buy local brand products in the Netherlands 2018

Purchase channels

4
  • Premium Statistic Preferred purchase channel for branded products in the Netherlands 2019
  • Premium Statistic Preferred purchase channel for fashion brands in the Netherlands 2019
  • Premium Statistic Preferred purchase channel for sports brands in the Netherlands 2019
  • Premium Statistic Preferred purchase channel for electronics brands in the Netherlands 2019
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