In 2025, Apple was the most valuable consumer technology brand worldwide, with a brand value of roughly *** trillion U.S. dollars.Â
Technology titans hold on to their titles
Technology brands continue to dominate the global brand rankings. According to the same source, in 2025, Apple retained its crown as the top brand worldwide by brand value. That year, the company was among the top three leading tech company worldwide, with a market capitalization of around trillion dollars.Â
The epicenter of brand value: The United States
Even though brand leaders come from a mix of different industries, many share the same geographical roots. In 2025, the lion’s share of the world’s 100 most valuable brands was headquartered in the United States, particularly Silicon Valley.Â
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Kantar. (June 5, 2025). Most valuable brands worldwide in 2025, by industry (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/269852/most-valuable-global-brands/
Kantar. "Most valuable brands worldwide in 2025, by industry (in billion U.S. dollars)." Chart. June 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/269852/most-valuable-global-brands/
Kantar. (2025). Most valuable brands worldwide in 2025, by industry (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/269852/most-valuable-global-brands/
Kantar. "Most Valuable Brands Worldwide in 2025, by Industry (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2025, /statistics/269852/most-valuable-global-brands/
Kantar, Most valuable brands worldwide in 2025, by industry (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/269852/most-valuable-global-brands/ (last visited July 20, 2026)
Most valuable brands worldwide in 2025, by industry (in billion U.S. dollars) [Graph], Kantar, June 5, 2025. [Online]. Available: /statistics/269852/most-valuable-global-brands/
