The chart is not accessible to screen readers. Please switch to the table view to access the data.
In 2026, banks Itaú, Banco do Brasil (BB), Bradesco, Nubank, and Caixa Econômica Federal (CEF) were the **** most valuable Brazilian brands, with between *** billion and *** billion U.S. dollars. State-run oil and gas giant Petrobras ranked with a brand value of *** billion dollars.
Brazil has a history of solid financial institutions leading brand value rankings. As of 2024, banking companies collectively accounted for over **** of top Brazilian brands' combined value. That was more than the second, third, fourth, and fifth-placed sectors altogether. Of the five aforementioned names, BB and CEF are examples of state-run or partially state-run enterprises among Brazil's most valuable banking brands.
However, another company shines when it comes to global influence: personal care and cosmetics giant Natura. During an early 2026 survey among multiple entities' representatives and the general population, Natura – which since 2020 fully controls its former competitor Avon – emerged as the most reputable company in Brazil, surpassing banking and fellow cosmetic brands alike.
Log in or register to access precise data.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Financials
Reserves and production
Infrastructure
Refining
Environmental footprint
Competitors
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
