Online shopping behavior in Latin America - statistics & facts
E-commerce disruption in the world of retail in Latin America has permanently transformed the purchase experience for shoppers. With a significant increase in popularity after the COVID-19 pandemic, online shopping has become a preference for many consumers in the region. More than half of Latin Americans were forecast to shop online in 2025, and around two-thirds are expected in 2029. This popularity represents a great opportunity for online retailers to sell their products but also creates challenges. With ample experience in the online market, digital buyers have developed behaviors that are critical for retailers to understand in order to satisfy their potential needs.
