eCommerce, short for electronic commerce, refers to the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a website or mobile application. The eCommerce market includes businesses that operate solely online, as well as those that have a physical presence but also sell products or services online. Revenues include VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.
Figures calculated by ÌÇÐÄÆƽâ°æ based on the source's data.
The source does not provide data on Venezuela.
Figures have been rounded.
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E-commerce market share in Latin America and the Caribbean 2026, by country
In 2026, Mexico was forecast to hold approximately ** percent of the e-commerce market in Latin America and the Caribbean, closely followed by Brazil with over ** percent of the e-commerce revenue in the region. Throughout the year, various economies in the region were poised to increase their market share, with Brazil and Mexico exhibiting the most substantial growth in online sales.
The largest market has a foreign leader
In 2024, Latin America saw its largest e-commerce economy thrive. That year, online shopping in Brazil generated nearly *** billion Brazilian reals in revenue. Competition among online retailers for Brazilian shoppers is fierce, but Mercado Libre (Mercado Livre in Brazil), founded in Argentina, remains at the forefront. In February 2025 alone, this marketplace attracted close to *** million shoppers to its platform, surpassing its closest rival, Amazon Brasil, by around ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
Mobile commerce: a game-changer
Mobile devices have played a pivotal role in democratizing internet access and online purchasing in Latin America. By the end of 2025, mobile retail e-commerce sales in the region were forecast to reach approximately *** billion U.S. dollars, quadrupling the 2019 figures before the COVID-19 pandemic. In Brazil, books were the most purchased product category via mobile devices in 2024.
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ÌÇÐÄÆƽâ°æ. (November 11, 2025). Distribution of the e-commerce market in Latin America and the Caribbean in 2026, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /forecasts/256166/regional-distribution-of-b2c-e-commerce-in-latin-america/
ÌÇÐÄÆƽâ°æ. "Distribution of the e-commerce market in Latin America and the Caribbean in 2026, by country." Chart. November 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /forecasts/256166/regional-distribution-of-b2c-e-commerce-in-latin-america/
ÌÇÐÄÆƽâ°æ. (2025). Distribution of the e-commerce market in Latin America and the Caribbean in 2026, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /forecasts/256166/regional-distribution-of-b2c-e-commerce-in-latin-america/
ÌÇÐÄÆƽâ°æ. "Distribution of The E-commerce Market in Latin America and The Caribbean in 2026, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Nov 2025, /forecasts/256166/regional-distribution-of-b2c-e-commerce-in-latin-america/
ÌÇÐÄÆƽâ°æ, Distribution of the e-commerce market in Latin America and the Caribbean in 2026, by country ÌÇÐÄÆƽâ°æ, /forecasts/256166/regional-distribution-of-b2c-e-commerce-in-latin-america/ (last visited July 28, 2026)
Distribution of the e-commerce market in Latin America and the Caribbean in 2026, by country [Graph], ÌÇÐÄÆƽâ°æ, November 11, 2025. [Online]. Available: /forecasts/256166/regional-distribution-of-b2c-e-commerce-in-latin-america/
