Latin America: e-commerce users 2017-2030| ��ƽ��

Number of e-commerce users in Latin America from 2017 to 2030 (in millions)

Characteristic	Number of users in millions
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eCommerce, short for electronic commerce, refers to the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a website or mobile application. The eCommerce market includes businesses that operate solely online, as well as those that have a physical presence but also sell products or services online.

The exact definition of the eCommerce market can be found here.

Figures have been rounded.

Citation formats

According to the ��ƽ�� eCommerce Outlook, e-commerce users in Latin America were forecast to reach *million in 2026. By 2030, this figure would grow by percent, resulting in approximately million users across the region.

The digitalization of retail

The term "e-commerce" refers to those activities that involve the purchase and sale of products and services over the internet. The growing popularity of digital commerce has led to a profound transformation of the retail sector worldwide. From 2020 to 2021, Latin America's e-commerce market grew an estimated ** percent. Capitalizing on that growth, Mexico and Brazil each recorded more than ** billion U.S. dollars in e-commerce sales revenue in 2021.

COVID-19, an opportunity for sellers

Economies across the globe were quickly put in jeopardy by the coronavirus outbreak, and Latin American countries were no exception. However, not all businesses suffered from the abrupt crisis. Argentina-born online marketplace Mercado Libre was one of the clear winners from the high demand for distance shopping options, breaking sales revenue records during the peak of the pandemic in the region. According to a survey, the e-commerce momentum is here to stay. Almost **** out of ten digital shoppers surveyed in Latin America said they were willing to continue shopping online after the sanitary emergency.