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In 2026, e-commerce in Brazil was forecast to generate approximately **** billion U.S. dollars in revenue, an increase from the **** billion dollars recorded a year earlier. While  Mexico ranked second in Latin America and the Caribbean, with over billion dollars in online sales revenue projected for 2026, Argentina would reach over billion dollars that year, roughly at the same level compared to 2025.

Regional competition intensifies

While Brazil currently holds the top spot in Latin American e-commerce, Mexico is rapidly gaining ground. In 2025, Brazil accounted for approximately ** percent of the region's e-commerce market, with Mexico close behind at ** percent. The competition between these two powerhouses is driving growth across the entire region, with smaller markets like Peru and Argentina projected to grow by over ** percent in 2025. This surge in e-commerce activity is reshaping the retail landscape throughout Latin America. 

Mobile and social commerce driving growth

The rise of mobile commerce has been a significant factor in the region's e-commerce expansion. By the end of 2025, mobile retail e-commerce sales in Latin America reached approximately ** billion U.S. dollars, tripling the figures from 2019. Social media platforms are also playing an increasingly important role, with over ** percent of Brazilians using these platforms to find products for purchase. This trend is reflected in the growing social commerce market, which is expected to reach * billion U.S. dollars in revenue by 2028, up from *** billion U.S. dollars in 2023.