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Online shopping behavior in Latin America

Statistics report about online shopping behavior in Latin America

This report on online shopping behavior provides an in-depth look into consumer attitudes in Latin America, with a special focus on Brazil, Mexico, and Argentina. The report includes insights on online shopping drivers, attitudes towards online shopping, and device preferences when shopping. It also includes insights on online delivery, and a final chapter on online shopping behavior.

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Table of contents

Overview

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  • Premium Statistic Retail e-commerce revenue in Latin America 2017-2030, by segment
  • Premium Forecast Penetration rate of e-commerce in Latin America 2017-2030
  • Premium Forecast E-commerce revenue in Latin America 2025-2026, by country
  • Premium Statistic Current and expected online spend share in Latin America 2024, by country

Online shopping drivers

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  • Premium Statistic Important factors for online buyers while e-shopping in Latin America 2024
  • Premium Statistic Leading online purchase drivers in Brazil 2024
  • Premium Statistic Leading online purchase drivers in Mexico 2024
  • Premium Statistic Leading online purchase drivers in Argentina 2024
  • Premium Statistic Main drivers for first-time online shopping in Peru 2023
  • Premium Statistic Leading online purchase drivers in Chile 2024
  • Premium Statistic Leading online purchase drivers in Colombia 2025

Attitudes towards online shopping

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  • Premium Forecast Attitudes towards online shopping in Brazil 2025
  • Premium Forecast Attitudes towards online shopping in Mexico 2025
  • Premium Forecast Attitudes towards online shopping in Argentina 2024
  • Premium Forecast Attitudes towards online shopping in Peru 2025
  • Premium Forecast Attitudes towards online shopping in Chile 2024
  • Premium Forecast Attitudes towards online shopping in Colombia 2024

Preferred devices

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  • Premium Statistic Most common devices for online purchases in Brazil 2025
  • Basic Statistic Share of online sales in Mexico 2024, by device
  • Premium Statistic Main devices for buying online in Argentina 2021-2024
  • Premium Statistic Share of online purchases in Peru 2024, by device
  • Premium Statistic Preferred devices for online shopping in Chile 2024

Online delivery

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  • Premium Statistic Desired changes on online purchase deliveries in Latin America 2024, by country
  • Premium Statistic Online shoppers use of sustainable deliveries in Latin America 2024, by country
  • Premium Forecast Top delivery criteria for online shoppers in Brazil 2023
  • Basic Statistic Delivery preferences for online purchases in Mexico 2024
  • Premium Statistic Main shipping methods among e-shoppers in Argentina 2025

Online shopping behavior

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  • Premium Statistic Most used social media platforms for shopping in Latin America 2024, by country
  • Premium Statistic Share of users partaking in weekly e-shopping activities in Brazil 2024
  • Premium Statistic Main features of live commerce in Brazil 2024
  • Premium Statistic Share of users partaking in weekly e-shopping activities in Mexico 2024
  • Premium Statistic Consumers in loyalty programs of online retailers in Mexico in 2024, by store
  • Premium Statistic Share of users partaking in weekly e-shopping activities in Argentina 2024
  • Premium Statistic Online shopping frequency in Argentina 2025
  • Premium Statistic Share of users partaking in weekly e-shopping activities in Chile 2024
  • Premium Statistic Informal online shopping as a share of total e-commerce in Chile 2020-2024
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