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Online shopping behavior in the United Kingdom (UK)

Statistics report about online shopping behavior in the United Kingdom

This report presents a selected range of statistics and data about online shopping behavior in the United Kingdom. Specifically, the report provides an in-depth look at online & mobile shopping, consumer habits, online food shopping attitudes, preferred online stores & retailers, and behavior regarding deliveries and returns.

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Table of contents

Overview

7
  • Premium Forecast Total retail e-commerce revenue in the United Kingdom 2017-2030
  • Premium Forecast Penetration rate of e-commerce in the United Kingdom 2017-2030
  • Basic Statistic Online share of retail sales in Great Britain June 2026, by sector
  • Premium Statistic Average amount spent on online purchases in the UK 2024, by category
  • Basic Statistic Percentage of internet sales in household goods stores in Great Britain 2021-2026
  • Premium Statistic Percentage of internet sales in textile and apparel stores in Great Britain 2023-2026
  • Basic Statistic Percentage of internet sales in non-specialized stores in Great Britain 2020-2025

Device usage and conversions

5
  • Premium Forecast Most common devices for online purchases in the UK 2023
  • Premium Statistic Social referrals to e-commerce sites in the UK 2022-2024, by device
  • Basic Statistic British online shopper conversion rate 2024-2026
  • Premium Statistic E-commerce share of sales revenue in the UK 2025, by device
  • Premium Statistic Cart abandonment rate in the UK 2026, by device

Online shopping behavior

7
  • Premium Forecast Most popular categories for online purchases in the UK 2025
  • Premium Forecast Attitudes towards online shopping in the UK 2025
  • Premium Forecast Biggest e-commerce payment brands in the UK 2024
  • Premium Statistic Social commerce revenue in the UK 2018-2030, by platform
  • Premium Forecast Consumer preferences for future delivery options in the UK 2023
  • Premium Forecast Most returned online purchases by category in the UK 2025
  • Premium Statistic Opinions on sustainability of out-of-home delivery in the UK 2024

Online food shopping

7
  • Premium Forecast Online food delivery users in the UK 2017-2031, by segment
  • Basic Statistic Percentage of internet sales in food stores in Great Britain 2020-2026
  • Basic Statistic Internet food retail sales value: monthly index in Great Britain 2018-2025
  • Premium Statistic Grocery shopping channels in the UK 2024
  • Basic Forecast United Kingdom: top online grocery stores 2025
  • Premium Statistic Share of shoppers buying groceries online in the UK 2023, by generation
  • Premium Statistic Frequency of online purchases of fresh food and beverages in the UK 2023

Favorite stores and retailers

5
  • Premium Forecast Most popular online shops in the UK 2025
  • Basic Statistic Top online stores in the UK 2025
  • Premium Statistic Market capitalization of the largest e-commerce companies based in the U.K. 2026
  • Premium Forecast United Kingdom: Top 10 fashion online stores 2025
  • Premium Statistic Top Furniture & Homeware online stores in the UK in 2025
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