The study was conducted in the following 20 countries:Â Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, the United Arab Emirates, the United Kingdom, and the United States.
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Current and expected online spend share in Latin America 2024, by country
In a 2024 study encompassing Latin American countries, Brazil emerged as the nation with the highest share of online expenditure. Meanwhile, Colombia ranked second on the online shopping trend, with ** percent of total spending occurring digitally. Mexico and Argentina followed closely. The study predicted that in ten years, Brazil will remain as the country with the highest online spending share among the selected countries.
E-commerce growth in Latin America
Since 2019, the number of e-commerce users in Latin America has constantly increased. In 2025, million Latin Americans were expected to be part of the e-commerce market, generating an e-commerce sales value close to *** billion U. S. dollars. This sales value represented an increase of ** percent regarding 2022, and is expected to keep growing for the foreseeable future.
Online food delivery in Latin America
The online food delivery is a sector that experienced rapid growth in the region, forecast to overcome the ** billion dollars in revenue in 2025. In 2023, ride hailing and delivery apps accounted for **** percent of the e-commerce market share in Latin America. The market leaders are Brazil and Mexico, together accounting for more than ** percent of the online food delivery market in the Latin American region in 2023.
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VML. (September 19, 2024). Current and expected online spending share in selected Latin American countries in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 17, 2026, from /statistics/1456660/ecommerce-share-total-spending-latam/
VML. "Current and expected online spending share in selected Latin American countries in 2024." Chart. September 19, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 17, 2026. /statistics/1456660/ecommerce-share-total-spending-latam/
VML. (2024). Current and expected online spending share in selected Latin American countries in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 17, 2026. /statistics/1456660/ecommerce-share-total-spending-latam/
VML. "Current and Expected Online Spending Share in Selected Latin American Countries in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Sep 2024, /statistics/1456660/ecommerce-share-total-spending-latam/
VML, Current and expected online spending share in selected Latin American countries in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1456660/ecommerce-share-total-spending-latam/ (last visited July 17, 2026)
Current and expected online spending share in selected Latin American countries in 2024 [Graph], VML, September 19, 2024. [Online]. Available: /statistics/1456660/ecommerce-share-total-spending-latam/