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Beauty and personal care e-commerce worldwide

Statistics report on beauty and personal care e-commerce worldwide

This report has been compiled to provide statistical information about beauty and personal care e-commerce worldwide. It provides statistics on the leading markets and key retailers. Additionally, the report provides statistics related to online shopping, such as conversion and bounce rates. The last chapter of the report focused on consumers' shopping habits when it comes to beauty products.

Table of contents

Market overview

5
  • Premium Forecast Revenue in the beauty, health, personal & household care segment worldwide 2030
  • Premium Forecast Beauty and personal care e-commerce revenue worldwide 2017-2029, by segment
  • Premium Statistic YoY digital commerce growth of makeup and skincare worldwide 2025-2026
  • Premium Statistic Share of beauty retail sales worldwide by sales channel 2015-2030
  • Premium Statistic CAGR of the beauty retail market 2023-2028, by sales channel

Leading markets

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  • Premium Forecast Revenue of cosmetics e-commerce in selected countries worldwide 2025
  • Premium Forecast Revenue of personal care e-commerce in selected countries worldwide 2025
  • Premium Statistic Monthly e-commerce sales growth for beauty and cosmetics in North America 2024-2025
  • Premium Statistic Monthly sales growth for beauty and cosmetics e-commerce APAC 2024-2025
  • Premium Statistic Monthly sales growth for beauty and cosmetics e-commerce EMEA 2023
  • Premium Statistic Monthly sales growth for beauty and cosmetics e-commerce in Latin America 2023
  • Premium Statistic Top countries for the online beauty and cosmetics industry globally 2024, by traffic
  • Premium Statistic Fastest-growing online beauty and cosmetics markets globally 2025

Leading players

5
  • Premium Forecast Leading online beauty stores worldwide 2024, by GMV
  • Premium Statistic Top personal care e-commerce marketplaces worldwide 2025, by gross merchandise value
  • Premium Statistic Most popular beauty and cosmetics websites worldwide 2026, by website traffic
  • Premium Statistic Most searched beauty brands worldwide 2024, by annual Google searches
  • Premium Statistic Online marketplaces dominating beauty brand searches on Google worldwide 2023

Online shopping

8
  • Premium Statistic Mobile/desktop revenue split in the beauty & personal care market worldwide 2025
  • Premium Statistic Quarterly average online order value of beauty products 2024-2026
  • Premium Statistic Quarterly conversion rates of health and beauty e-commerce worldwide 2023-2026
  • Premium Statistic Monthly bounce rate of global online health and beauty shopping 2024
  • Premium Statistic Cart abandonment rate of health and beauty products worldwide 2026, by device
  • Premium Statistic YoY change in BOPIS sales of health and beauty products worldwide 2024-2025
  • Premium Statistic YoY change in fraud pressure of online health and beauty sales worldwide 2024-2025
  • Premium Statistic Social referrals to health and beauty e-commerce sites worldwide Q1 2026, by device

Consumer behavior

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  • Premium Statistic Most used online purchase channels for beauty products worldwide 2025
  • Premium Statistic Top sources to search for beauty products online worldwide 2025
  • Premium Statistic Top sources for beauty product inspiration online worldwide 2024
  • Premium Statistic Users of beauty & personal care e-commerce worldwide 2017-2029, by product type
  • Premium Statistic Share of shoppers buying beauty products online 2025, by country
  • Premium Statistic Share of shoppers buying beauty products online worldwide 2024, by generation
  • Premium Statistic Share of shoppers buying beauty products online worldwide 2023, by gender
  • Premium Statistic Monthly spend of online cosmetics and beauty shoppers worldwide 2024
  • Premium Statistic Key figures on delivery expectations of beauty product online orders worldwide 2025
  • Premium Statistic Frequency of online purchases of beauty products worldwide 2023, by country
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