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Beauty and personal care e-commerce in Italy

Statistics report on beauty and personal care e-commerce in Italy

This report provides an overview of the beauty and personal care e-commerce market in Italy. It explores the current state of the industry, profiling the leading retailers, analyzing online traffic to leading beauty websites, and delving into consumer behaviors in Italy. The final chapter is dedicated to the latest beauty trends on Amazon.it.

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Table of contents

Market overview

5
  • Premium Statistic E-commerce revenue in Italy 2023, by category
  • Premium Statistic B2C e-commerce AI & XR launches distribution in Italy 2023-2024, by sector
  • Premium Statistic Online purchasers of cosmetics in Italy 2015-2024
  • Premium Statistic Value of beauty and cosmetics e-commerce in Italy 2017-2023
  • Premium Statistic ARPU in the beauty, health, personal & household care segment in Italy 2017-2030

Leading retailers

5
  • Premium Forecast Italy: Top 10 personal care online stores 2025
  • Premium Statistic Most visited beauty e-commerce sites in Italy 2026
  • Premium Statistic Online beauty as a share of Shein's market share in Europe 2023, by country
  • Premium Statistic Highest engagement rated beauty brands on Instagram in Italy 2024
  • Premium Statistic Highest engagement rated beauty brands on TikTok in Italy 2024

Consumption

7
  • Premium Statistic Online shoppers subscribing to beauty products in Europe 2023, by country
  • Premium Statistic Cosmetics cross-border online shoppers in Europe 2023, by country
  • Premium Statistic Frequency of online purchases of beauty products in Italy 2023
  • Premium Statistic Share of e-shoppers purchasing beauty & healthcare products online in Italy 2023
  • Premium Statistic E-shoppers of cosmetics, beauty, or wellness products in Italy 2023, by age group
  • Premium Statistic Repeat purchase share in beauty e-commerce in Italy 2018-2023
  • Premium Statistic Main drivers of beauty online shopping in Italy 2024

Beauty apps

4
  • Premium Statistic Most downloaded fashion and beauty apps in Italy 2025
  • Premium Statistic Monthly active users of Notino app in Italy 2022-2025
  • Premium Statistic Monthly active users of Sephora app in Italy 2025
  • Premium Statistic Monthly active users of Douglas app in Italy 2022-2025

Spotlight: Amazon beauty trends

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  • Premium Statistic Best selling beauty products on Amazon in Italy 2024, by revenue
  • Premium Statistic Value of beauty products sales on Amazon worldwide as of 2024, by domain
  • Premium Statistic Most searched personal care keywords on Amazon.it March 2024
  • Premium Statistic Most searched skincare keywords on Amazon.it 2024
  • Premium Statistic Most searched haircare keywords on Amazon.it March 2024
  • Premium Statistic Most searched bodycare keywords on Amazon.it 2024
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