A survey conducted among business-to-consumer (B2C) e-commerce professionals in Italy in 2024 indicates where they believe there will be a usage strengthening of digital innovations. More than ** percent of the respondents think the investments in artificial intelligence (AI) when it comes to customer data analysis and catalog management through websites will be one of the most impacted with investments. Another significant chunk (** percent) sees the investments in back-end activities and websites' personal support as important interventions to be made.
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Osservatori Digital Innovation. (July 1, 2024). Tech innovations planned by B2C e-commerce companies in Italy in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1488242/italy-b2c-investments-innovations-ecommerce/
Osservatori Digital Innovation. "Tech innovations planned by B2C e-commerce companies in Italy in 2024." Chart. July 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1488242/italy-b2c-investments-innovations-ecommerce/
Osservatori Digital Innovation. (2024). Tech innovations planned by B2C e-commerce companies in Italy in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1488242/italy-b2c-investments-innovations-ecommerce/
Osservatori Digital Innovation. "Tech Innovations Planned by B2c E-commerce Companies in Italy in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2024, /statistics/1488242/italy-b2c-investments-innovations-ecommerce/
Osservatori Digital Innovation, Tech innovations planned by B2C e-commerce companies in Italy in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1488242/italy-b2c-investments-innovations-ecommerce/ (last visited July 25, 2026)
Tech innovations planned by B2C e-commerce companies in Italy in 2024 [Graph], Osservatori Digital Innovation, July 1, 2024. [Online]. Available: /statistics/1488242/italy-b2c-investments-innovations-ecommerce/
