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Artificial intelligence (AI) in European e-commerce

Statistics report on Artificial intelligence (AI) in European e-commerce

This statistics report sheds light on the main enhancements artificial intelligence (AI) has brought to the e-commerce industry in Europe. Besides providing an overview of the AI market in Europe, it contains statistical data on the adoption of AI among e-commerce companies in European countries. One chapter is dedicated to consumer behavior and attitudes towards AI.

Table of contents

Overview

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  • Premium Forecast Market size of AI in Europe 2020-2032
  • Premium Forecast Growth of the AI market in Europe 2021-2032
  • Basic Statistic Wholesale and retail enterprises using AI in the EU 2025, by country
  • Premium Statistic Distribution of spending on AI in Europe 2024, by industry
  • Premium Statistic Spending on AI in Europe 2024, by industry

Business adoption

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  • Basic Statistic Helpful tools and services for Amazon sellers in Europe 2024
  • Premium Statistic Key applications of AI in retail companies in Italy 2024
  • Premium Statistic Intended innovations in technology by B2C e-commerce in Italy in 2024
  • Premium Statistic Use of Gen AI in e-commerce in France 2026
  • Premium Statistic Main uses of generative AI among big retailers in France 2024
  • Premium Statistic Share of online retailers who have used artificial intelligence (AI) in Sweden 2024
  • Premium Statistic E-retailers who believe that they can become more profitable by using AI Sweden 2024
  • Premium Statistic Retail marketers opinions on AI adoption in selected countries 2024

Consumer attitudes

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  • Premium Statistic Opinions about AI in online CX in Europe 2024
  • Premium Statistic Opinions about AI in online CX in the UK 2024
  • Premium Statistic Opinions about AI in online CX in Germany 2024
  • Premium Statistic Opinions about AI in online CX in France 2024
  • Premium Statistic Opinions about AI in online CX in Ireland 2024
  • Premium Statistic Opinions about AI in online CX in the Netherlands 2024
  • Premium Statistic Privacy concerns of consumers about AI in selected countries 2024

AI-powered features

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  • Premium Statistic Adoption of artificial intelligence (AI) payments in 7 countries Europe and NA 2024
  • Premium Statistic Consumers expecting AI-driven recommendations to be standard practice by 2050
  • Premium Statistic Consumers engaging with Gen AI chatbots 2024, by country
  • Premium Statistic Consumers struggling with AI customer service 2024, by country
  • Premium Statistic Consumer sentiment on AI personalization in the UK 2025, by generation
  • Premium Statistic Shoppers valuing AI product recommendations in Sweden 2020-2024
  • Premium Statistic Customer experience struggles with AI implementation 2024
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