In 2024, the live streaming e-commerce market in China reached nearly **** trillion yuan, showing a remarkable increase from **** trillion yuan in 2021 and forecast to surge to **** trillion yuan by 2026.
Live commerce in China
  n 2022, the largest Chinese online marketplace Taobao was estimated to have a * yuan revenue from its live-streaming commerce business. While most of the western internet users still associated live streaming with gaming and entertainment, it had become a vastly used shopping channel among Chinese online shoppers. The number of live streaming watchers in China hit *** million in June 2023, and shopping-related content listed as the most popular type among live streaming watchers. Live streaming commerce was not only a rivalry between online retail giants. The short-video sharing unicorns, Douyin (known as Tik Tok globally) and Kuaishou, were also popular in the market. Bridging entertainment and online shopping, live streaming has the huge potential to change the status quo and become the new norm for e-commerce in China.
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Eastmoney.com. (April 22, 2026). Market size of live streaming e-commerce in China from 2021 to 2024 with estimates until 2026 (in trillion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1127635/china-market-size-of-live-commerce/
Eastmoney.com. "Market size of live streaming e-commerce in China from 2021 to 2024 with estimates until 2026 (in trillion yuan)." Chart. April 22, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1127635/china-market-size-of-live-commerce/
Eastmoney.com. (2026). Market size of live streaming e-commerce in China from 2021 to 2024 with estimates until 2026 (in trillion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1127635/china-market-size-of-live-commerce/
Eastmoney.com. "Market Size of Live Streaming E-commerce in China from 2021 to 2024 with Estimates until 2026 (in Trillion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Apr 2026, /statistics/1127635/china-market-size-of-live-commerce/
Eastmoney.com, Market size of live streaming e-commerce in China from 2021 to 2024 with estimates until 2026 (in trillion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1127635/china-market-size-of-live-commerce/ (last visited July 26, 2026)
Market size of live streaming e-commerce in China from 2021 to 2024 with estimates until 2026 (in trillion yuan) [Graph], Eastmoney.com, April 22, 2026. [Online]. Available: /statistics/1127635/china-market-size-of-live-commerce/
