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E-commerce in New Zealand

Statistics report on e-commerce in New Zealand

This statistics report presents a selection of statistics and facts on e-commerce in New Zealand. Included is an overview of the country's e-commerce market, followed by chapters on online expenditure, key retailers and marketplaces, consumer attitudes and behaviors, and digital payment methods used to complete online transactions.

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Table of contents

Overview

6
  • Basic Statistic Leading large cap e-commerce companies worldwide 2026, by market cap
  • Premium Forecast E-commerce market revenue New Zealand 2020-2030
  • Premium Forecast E-commerce market revenue New Zealand 2017-2030, by segment
  • Premium Forecast E-commerce market revenue growth New Zealand 2020-2029
  • Premium Forecast E-commerce users New Zealand 2020-2030
  • Premium Forecast E-commerce average revenue per user New Zealand 2020-2029, by segment

Online retail expenditure

6
  • Premium Statistic Annual spending on goods New Zealand 2024, by mode of purchase
  • Premium Statistic Online spending New Zealand 2021-2025, by sector
  • Premium Statistic Online spending growth New Zealand 2024, by sector
  • Premium Statistic Online spending distribution New Zealand 2024, by region
  • Premium Statistic Online spending growth New Zealand 2024, by region
  • Premium Statistic Online shopper distribution New Zealand 2024, by age group

Online retailers and marketplaces

7
  • Premium Statistic Popular online marketplaces New Zealand 2025, by gross merchandise value
  • Premium Statistic Popular online marketplaces used by online merchants to sell goods New Zealand 2024
  • Premium Statistic Popular online retailers and marketplaces among online shoppers New Zealand 2025
  • Premium Statistic Popular online marketplace websites New Zealand 2025, by website traffic
  • Premium Statistic Popular apparel and fashion websites New Zealand 2025, by website traffic
  • Premium Statistic Popular beauty and cosmetics websites New Zealand 2025, by website traffic
  • Premium Statistic Most downloaded online marketplace apps New Zealand 2024

Consumer attitudes and behaviors

8
  • Premium Statistic Frequency of purchasing products and services online New Zealand 2024
  • Premium Forecast Most popular categories for online purchases New Zealand 2024
  • Premium Statistic Key factors considered important during online purchase decisions New Zealand 2025
  • Premium Statistic Key frustrations of online shoppers New Zealand 2025
  • Premium Statistic Omnichannel activities of online shoppers New Zealand 2025
  • Premium Statistic Key reasons for growth in omnichannel activities of online shoppers New Zealand 2025
  • Premium Statistic Online marketplace usage New Zealand 2024, by age group
  • Premium Statistic Frequency of online grocery shopping among consumers New Zealand 2025

Digital payments

5
  • Premium Statistic Most used e-commerce payment methods New Zealand 2024
  • Premium Statistic Digital wallets' share in e-commerce and POS payments APAC 2025, by country
  • Premium Statistic Credit card market share in e-commerce and POS payments APAC 2025, by country
  • Premium Statistic Debit cards' share in e-commerce and POS payments APAC 2025, by country
  • Premium Statistic BNPL's share in e-commerce payments APAC 2025, by country
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