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Social commerce in Thailand

Statistics report on social commerce in Thailand

This report presents data on social commerce in Thailand. It provides an overview of the sector in Thailand, delving into the key performance indicators. It also includes online selling and shopping platform rankings, a glimpse of influencer marketing, and consumer behaviors when purchasing through social commerce platforms.

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Table of contents

Overview

5
  • Basic Statistic Social commerce as share of total e-commerce worldwide 2018-2030
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Statistic Share of social commerce buyers worldwide 2024, by country
  • Premium Statistic Social commerce usage frequency APAC 2025, by country
  • Premium Forecast User penetration rate of live commerce worldwide 2026, by county

Key performance indicators

5
  • Premium Statistic E-commerce value Thailand 2019-2026
  • Premium Forecast Social commerce market revenue in Thailand 2020-2030
  • Premium Forecast Number of social commerce users in Thailand 2020-2030
  • Premium Forecast Penetration rate of social commerce in Thailand 2020-2030
  • Premium Statistic Social network penetration Thailand Q3 2024

Live Commerce

5
  • Premium Statistic Live shopping platforms accessed to purchase an item Thailand 2024
  • Premium Statistic Items purchased through live shopping events or streams Thailand 2024
  • Premium Statistic Frequency of purchasing an item through live commerce Thailand 2024
  • Premium Statistic Reasons for participating in live commerce or live shopping events Thailand 2024
  • Premium Statistic Reasons for not participating in live commerce events Thailand 2024

Influencer marketing

5
  • Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
  • Premium Statistic Impact of social media influencers on purchasing Thailand 2023
  • Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
  • Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
  • Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023

Consumer behavior

5
  • Premium Statistic Leading social media platforms for social commerce Thailand 2025
  • Premium Statistic Leading products bought on social commerce Thailand 2025, by gender
  • Premium Statistic Social commerce shopping frequency Thailand 2025
  • Premium Statistic Leading reasons for buying products on social media Thailand 2025
  • Premium Statistic Leading barriers to not buying products on social media Thailand 2025
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