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Live commerce in Asia

Statistics report on livestream commerce in Asia

This report presents insights and statistics on live commerce in Asia. The report begins by providing an overview of this trend, followed by the leading platforms in the region, including a breakdown of the top platforms in selected Southeast Asian countries. It then presents data on the leading product categories and consumer behavior of live commerce.

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Table of contents

Overview

5
  • Premium Forecast Number of users of e-commerce in Asia 2017-2030
  • Premium Forecast User penetration rate of live commerce worldwide 2026, by county
  • Premium Statistic Social media users watching livestream shopping worldwide 2023
  • Premium Statistic Share of livestream commerce shoppers APAC 2023, by country
  • Premium Statistic Market value of live commerce in China 2021-2026

Product categories

3
  • Premium Statistic Items purchased through live shopping events or streams APAC 2024, by country
  • Premium Statistic Most popular livestream categories among users SEA 2023
  • Premium Statistic Products bought through live commerce and e-commerce SEA 2024

Leading platforms

5
  • Premium Statistic Live shopping platforms to purchase items APAC 2024, by country or territory
  • Premium Statistic Leading platforms to watch live commerce SEA 2024
  • Premium Statistic Countries with the most TikTok users 2025
  • Premium Statistic Monthly active users of Douyin in China 2023-2026
  • Premium Statistic Number of orders per quarter on Shopee Q1 2020-Q4 2023

Leading platforms in Southeast Asia

5
  • Premium Statistic Leading platforms to watch live commerce in Indonesia 2024
  • Premium Statistic Leading platforms to watch live commerce in Malaysia 2024
  • Premium Statistic Leading platforms to watch live commerce Philippines 2024
  • Premium Statistic Leading platforms to watch live commerce Thailand 2024
  • Premium Statistic Leading platform to watch livestreaming Vietnam Q3 2025

Consumer behavior

6
  • Premium Statistic Frequency of purchasing items using live commerce APAC 2024, by country or territory
  • Premium Statistic Frequency of watching live commerce SEA 2024
  • Premium Statistic Reasons for participating in live commerce APAC 2024, by country or territory
  • Premium Statistic Leading reasons to watch live commerce SEA 2024
  • Premium Statistic Occasions to watch livestreams SEA 2023
  • Premium Statistic Preferred livestream host SEA 2023, by product category
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