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E-commerce in Malaysia

Statistics report on e-commerce in Malaysia

This report provides facts and figures on e-commerce in Malaysia. It includes an overview of the e-commerce industry in Asia Pacific and Southeast Asia, as well as key indicators of the Malaysian e-commerce market. The report also presents data on e-commerce users, leading platforms, payments, logistics, and consumer behavior.

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Table of contents

Overview

4
  • Premium Statistic Fastest-growing retail e-commerce countries 2025
  • Premium Statistic E-commerce share of total retail APAC 2025, by country or territory
  • Premium Statistic Share of internet users who made weekly online purchases APAC 2025, by country
  • Premium Statistic Internet economy size SEA 2025, by country

Key indicators

6
  • Premium Statistic GMV of e-commerce market in Malaysia 2019-2030
  • Premium Statistic Contribution of e-commerce to the GDP of Malaysia 2015-2023
  • Premium Statistic Share of e-commerce to the GDP in Malaysia 2015-2023
  • Premium Statistic E-commerce market value in Malaysia 2016-2024
  • Premium Statistic Quarterly e-commerce net income in Malaysia Q1 2020-Q1 2026
  • Premium Statistic Expenditure of e-commerce consumer goods in Malaysia 2025, by product category

E-commerce users

3
  • Premium Statistic Number of users of e-commerce in Malaysia 2017-2030
  • Premium Statistic Revenue per user of e-commerce in Malaysia 2017-2030
  • Premium Statistic Share of individuals purchasing goods on e-commerce in Malaysia 2018-2024

Leading platforms

6
  • Premium Statistic Most visited e-commerce sites in Malaysia Mar 26, by monthly traffic
  • Premium Statistic Share of traffic of e-commerce in Malaysia 2025, by platform
  • Premium Statistic Net sales of Shopee platform in Malaysia 2018-2025
  • Premium Statistic Monthly Shopee app downloads in Malaysia 2024
  • Premium Statistic Net sales of Lazada platform in Malaysia 2018-2026
  • Premium Statistic Monthly Lazada app downloads in Malaysia 2024

Payments

5
  • Premium Forecast Digital commerce transaction value in Malaysia 2018-2031
  • Premium Forecast Average digital commerce transaction value per user in Malaysia 2018-2031
  • Premium Statistic Leading e-commerce payment methods in Malaysia 2025
  • Premium Statistic Share of mobile wallets in e-commerce payments in Malaysia 2021-2029
  • Premium Statistic Share of BNPL in e-commerce payments in Malaysia 2021-2029

Logistics

4
  • Premium Statistic Share of courier service providers in e-commerce market in Malaysia 2024
  • Premium Statistic Delivery success rate of couriers in Malaysia Q2 2023-Q2 2024
  • Premium Statistic Average transit time of delivery in Malaysia Q2 2023-Q2 2024
  • Premium Statistic Average transit time of domestic delivery in Malaysia Q2 2024, by courier

Consumer behavior

4
  • Premium Statistic Share of people who have made a purchase on e-commerce platforms Malaysia 2021-2024
  • Premium Statistic Items purchased on e-commerce platforms by Malaysians 2024-2025, by category
  • Premium Statistic Share of people who purchase apparel on e-commerce platforms Malaysia 2021-2024
  • Premium Statistic Leading factors to make online purchase in Malaysia Q2 2025
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