Topic: Social media brand perception and trust in the United States

Social media brand perception and trust in the United States - statistics & facts

People in the United States have mixed feelings about their most used social media platforms. Even for the world's most famous online networks, a positive brand perception is not guaranteed, with consumers being concerned about trust, misinformation, and the fear of personal data misuse. Does the convenience, dependence, and widespread usage of these platforms mean that social media is a necessary risk?

Most used type of social media platform in the U.S.
Social networks

Most popular social media brand in the U.S.
Facebook

Facebook awareness in the U.S.
**%

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Current statistics on this topic

Apps

U.S. adults believing TikTok to be a threat to the country 2023

Social Media & User-Generated Content

Social network usage by brand in the U.S. 2025

Social Media & User-Generated Content

Facebook brand profile in the United States 2025

Overview

Social media: global penetration rate worldwide 2025, by region
Social media: global penetration rate worldwide 2025, by region
Social network penetration rate worldwide as of October 2025, by region
Internet and social media users United States 2025
Internet and social media users United States 2025
Number of internet and social media users in the United States as of October 2025 (in millions)
Number of social media users in the United States 2000-2040
Number of social media users in the United States 2000-2040
Number of social media users in the United States from 2000 to 2040
Penetration rate of social media in the United States 2000-2040
Penetration rate of social media in the United States 2000-2040
Penetration rate of social media in the United States from 2000 to 2040

Brands

Most used social media platforms by type in the U.S. 2023
Most used social media platforms by type in the U.S. 2023
Most used social media platforms by type in the U.S. as of December 2023
Social network usage by brand in the U.S. 2025
Social network usage by brand in the U.S. 2025
Social network usage by brand in the U.S. as of September 2025
Facebook brand profile in the United States 2025
Facebook brand profile in the United States 2025
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2025
Instagram brand profile in the United States 2025
Instagram brand profile in the United States 2025
Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2025
TikTok brand profile in the United States 2025
TikTok brand profile in the United States 2025
TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2025
X brand profile in the United States 2025
X brand profile in the United States 2025
X brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2025
Snapchat brand profile in the United States 2024
Snapchat brand profile in the United States 2024
Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
LinkedIn brand profile in the United States 2024
LinkedIn brand profile in the United States 2024
LinkedIn brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024

Brand perception

U.S. social media users on platforms protecting their privacy and data 2020-2022
U.S. social media users on platforms protecting their privacy and data 2020-2022
Share of social media users in the United States who agree that selected social platforms protect their privacy and data from 2020 to 2022
U.S. adults positive opinion of Facebook after Trump ban lifted 2023
U.S. adults positive opinion of Facebook after Trump ban lifted 2023
Share of adults in the United States who trust in and have a favorable impression of Facebook after Meta announced the lifting of Donald Trump ban between January 8 and February 5, 2023
U.S. social media users on Facebook protecting their data 2022. by generation
U.S. social media users on Facebook protecting their data 2022. by generation
Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation
U.S. adults believing TikTok to be a threat to the country 2023
U.S. adults believing TikTok to be a threat to the country 2023
Opinion of United States citizens over TikTok posing a national security threat to the country as of March 2023
Ways influencer content impacts brand perception of consumers in the U.S. 2022
Ways influencer content impacts brand perception of consumers in the U.S. 2022
Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022

Social media trust

Global trust in social media companies 2021-2022
Global trust in social media companies 2021-2022
Share of internet users who think social media companies would take advantage of them worldwide from 2021 to 2022
U.S. adults on trusting social media platforms 2022, by reason
U.S. adults on trusting social media platforms 2022, by reason
Share of adults in the United States on trusting the social media platforms they use as of November 2022, by reason
U.S. adults on social media networks being managed responsibly 2024, by age
U.S. adults on social media networks being managed responsibly 2024, by age
Share of adults in the United States who think social media companies manage their platforms responsibly as of February 2024, by age
U.S. adults on social media networks being managed responsibly 2024, by gender
U.S. adults on social media networks being managed responsibly 2024, by gender
Share of adults in the United States who think social media companies manage their platforms responsibly as of February 2024, by gender
U.S. adults on social networks being managed responsibly 2024, by political stance
U.S. adults on social networks being managed responsibly 2024, by political stance
Share of adults in the United States who think social media companies manage their platforms responsibly as of February 2024, by political affiliation
Trust in social media to report election information U.S. 2023, by age group
Trust in social media to report election information U.S. 2023, by age group
Trust placed in social media to accurately report election information in the United States in 2023, by age group
Trust in social media to report election information U.S. 2023, by party
Trust in social media to report election information U.S. 2023, by party
Trust placed in social media to accurately report election information in the United States in 2023, by political party
Level of trust in health information by social media sources in the U.S. 2023
Level of trust in health information by social media sources in the U.S. 2023
Share of level of trust in health information reported by selected social media platforms in the U.S. in 2023

User opinions

Gen Z in the U.S. on positive online content and experiences 2022
Gen Z in the U.S. on positive online content and experiences 2022
Share of Generation Z in the United States who agree that people benefit from positive online content and experiences as of December 2022
U.S. teens on reasons why social media has positive effects 2022
U.S. teens on reasons why social media has positive effects 2022
Teenagers in the United States on reasons why social media has a personal positive effect on them as of May 2022
U.S. teens: reasons why social networks have negative effects on them 2022
U.S. teens: reasons why social networks have negative effects on them 2022
Teenagers in the United States on reasons why social media has negative effects on them as of May 2022
Mental health effects of social media for users in the U.S. 2025
Mental health effects of social media for users in the U.S. 2025
Share of adults in the United States on whether social media has more of a positive or negative effect on their own mental health as of December 2025
U.S. adults on negative aspects of online activism 2023, by ethnicity
U.S. adults on negative aspects of online activism 2023, by ethnicity
Share of social media users in the United States on negative aspects of online activism as of May 2023, by ethnicity
U.S. adults on social media effects on society 2023, by age group
U.S. adults on social media effects on society 2023, by age group
Share of adults in the United States who think social media is good or bad for society as of November 2023, by age group
U.S. adults on social media effects on society 2023, by gender
U.S. adults on social media effects on society 2023, by gender
Share of adults in the United States who think social media is good or bad for society as of November 2023, by gender

Most used type of social media platform in the U.S.
Social networks

Most popular social media brand in the U.S.
Facebook

Facebook awareness in the U.S.
**%

Key figures

The most important key figures provide you with a compact summary of the topic of "Social media brand perception and trust in the United States" and take you straight to the corresponding statistics.

- Most trusted social platform in the U.S.
- LinkedIn
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Detailed statistics
U.S. social media users on platforms protecting their privacy and data 2020-2022
- U.S. users who trust Pinterest with their data
- **%
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Detailed statistics
U.S. social media users on platforms protecting their privacy and data 2020-2022
- U.S. users who trust Instagram with their data
- **%
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Detailed statistics
U.S. social media users on platforms protecting their privacy and data 2020-2022
- U.S. adults who think TikTok is a threat to national security
- 42%
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Detailed statistics
U.S. adults believing TikTok to be a threat to the country 2023
- U.S. consumers who think influencers positively affect brands
- **%
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Detailed statistics
Ways influencer content impacts brand perception of consumers in the U.S. 2022

- Global internet users who think social media companies behave responsibly
- 31%
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Detailed statistics
Global trust in social media companies 2021-2022
- U.S. adults main reason for trusting a social media platform
- Limits fake news
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Detailed statistics
U.S. adults on trusting social media platforms 2022, by reason
- Republicans who do not trust social media election reporting at all
- 45%
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Detailed statistics
Trust in social media to report election information U.S. 2023, by party

- U.S. Gen Z who say people benefit from positive content
- 58%
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Detailed statistics
Gen Z in the U.S. on positive online content and experiences 2022
- U.S. Gen Z who say negative online experiences were becoming more common
- 50%
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Detailed statistics
Gen Z in the U.S. on positive online content and experiences 2022
- U.S. teens who say social media is good for connections and socializing
- 46%
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Detailed statistics
U.S. teens on reasons why social media has positive effects 2022