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X brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2025

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Source

Number of respondents

1,181 respondents

Age group

18 to 64 years

Special properties

respondents who use social media

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
  • Brand popularity: "When it comes to social media, which of the following brands do you like?"
  • Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
  • Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
  • Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

X brand profile in the United States 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 6, 2025

How high is the brand awareness of Twitter in the United States?
When it comes to social media users, brand awareness of X is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Twitter in the United States?
In total, **% of U.S. social media users say they like X. 

What is the usage share of Twitter in the United States?
All in all, **% of social media users in the United States use X.

How loyal are the users of Twitter?
Around **% of social media users in the United States say they are likely to use X again. 

What's the buzz around Twitter in the United States?
In April 2025, about **% of U.S. social media users had heard about X in the media, on social media, or in advertising over the past four weeks.

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Overview

4

Brands

8

Brand perception

5

Social media trust

8

User opinions

7

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Topics

Social media brand perception and trust in the United StatesSocial media usage in the United StatesSocial media and politics in the United StatesMobile social media usage in the United StatesSocial media news consumption in the United States
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