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Beauty and personal care e-commerce in Latin America

Statistics report on beauty and personal care e-commerce in Latin America

This report presents insights and statistics on beauty and personal care e-commerce in Latin America. It provides a comprehensive market overview and offers information on purchasing behavior in the segment. Additionally, it highlights the prevalence and popularity of leading cosmetics and personal care online retailers in some of the region's key economies.

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Table of contents

Market overview

7
  • Premium Statistic Beauty retail sales in Latin America 2019-2027
  • Premium Statistic Retail e-commerce revenue in Latin America 2017-2030, by segment
  • Premium Statistic Fastest-growing online beauty and cosmetics markets globally 2025
  • Premium Forecast Beauty & personal care e-commerce revenue in Latin America 2017-2029, by segment
  • Premium Statistic Monthly sales growth for beauty and cosmetics e-commerce in Latin America 2023
  • Premium Statistic Key figures on health, fragrance and cosmetics e-commerce in Brazil 2024
  • Premium Statistic Order volume share of health, hygiene, and beauty e-commerce in Brazil 2022

Category popularity

6
  • Premium Statistic Online order share in Brazil 2024, by category
  • Basic Statistic Product categories most purchased online in Mexico 2025
  • Premium Forecast Most popular categories for online purchases in Chile 2024
  • Premium Statistic Distribution of e-commerce sales in Argentina 2024, by category
  • Premium Forecast Most popular categories for online purchases Colombia 2026
  • Premium Statistic Fastest-growing e-commerce categories in Peru 2024

Brazil

6
  • Premium Statistic Frequency of online purchases of beauty products in Brazil 2022
  • Premium Forecast Leading online beauty stores in Brazil 2024, by e-commerce GMV
  • Premium Statistic Visits to leading beauty and cosmetics brand sites in Brazil 2025
  • Premium Statistic Bounce rate of leading beauty and cosmetics sites in Brazil 2025
  • Premium Forecast Usage of beauty and health online shops in Brazil 2024, by brand
  • Premium Forecast Popularity of beauty and health online shops in Brazil 2025, by brand

Mexico

7
  • Premium Statistic Online health and beauty shopping key figures in Mexico 2024
  • Premium Statistic Main payment methods used for online health and beauty purchases in Mexico 2023
  • Premium Statistic Leading online beauty stores in Mexico 2025, by e-commerce net sales
  • Premium Statistic Visits to leading beauty and cosmetics brand sites in Mexico 2023
  • Premium Statistic Bounce rate of leading beauty and cosmetics sites in Mexico 2023
  • Premium Forecast Usage of beauty and health online shops in Mexico 2025, by brand
  • Premium Forecast Popularity of beauty and health online shops in Mexico 2025, by brand

Chile and Argentina

6
  • Premium Forecast Leading online beauty stores in Chile 2023, by e-commerce net sales
  • Premium Statistic Visits to leading beauty and cosmetics brand sites in Chile 2023
  • Premium Statistic Bounce rate of leading beauty and cosmetics sites in Chile 2023
  • Premium Forecast Leading online beauty stores in Argentina 2023, by e-commerce net sales
  • Premium Statistic Visits to leading beauty and cosmetics brand sites in Argentina 2026
  • Premium Statistic Bounce rate of leading beauty and cosmetics sites in Argentina 2023
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