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Online beauty retailers in the United States

Statistics report on online beauty retailers in the United States

This report presents statistics and facts on online beauty retailers in the United States. The first chapter provides an overview of market leaders. The report also features chapters on Sephora, Ulta Beauty, and Amazon. Lastly, it highlights consumers' preferences for beauty retailers.

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Table of contents

Overview

7
  • Premium Forecast Revenue in the beauty care segment of the e-commerce market United States 2017-2027
  • Basic Statistic Top beauty online stores in the U.S. 2025, by net sales
  • Premium Statistic Top 10 personal care online stores in the U.S. 2025
  • Premium Statistic Most visited beauty and cosmetics websites in the U.S. 2026
  • Premium Statistic Top beauty websites in the U.S. 2025, by share of voice
  • Premium Statistic Top online retailers for beauty brands U.S. 2023 by purchase intent clicks
  • Premium Statistic Top online retailers for personal care brands U.S. 2023 by purchase intent clicks

Sephora

7
  • Premium Forecast sephora.com: e-commerce net sales 2017-2026
  • Premium Forecast Sephora brand profile in the United States 2024
  • Premium Statistic Monthly traffic to sephora.com 2026
  • Premium Statistic Distribution of sephora.com traffic worldwide 2025, by country
  • Premium Statistic Share of global sephora.com website visitors 2025, by age
  • Basic Statistic Distribution of sephora.com website visitors 2026, by gender
  • Premium Statistic Sephora: monthly app downloads the U.S. 2020-2025

Ulta Beauty

7
  • Premium Statistic E-commerce net sales of ulta.com 2015-2027
  • Premium Forecast ULTA brand profile in the United States 2024
  • Premium Statistic ulta.com total website traffic 2023-2024, by device
  • Premium Statistic Distribution of ulta.com traffic worldwide 2024, by country
  • Basic Statistic Share of global Ulta website visitors 2026, by age
  • Basic Statistic Distribution of global Ulta website visitors 2026, by gender
  • Premium Statistic Ulta: monthly app downloads in the U.S. 2020-2025

Amazon

6
  • Premium Statistic Amazon's share of total online sales in the U.S. 2023-2024, by product category
  • Premium Statistic Distribution of best-selling beauty & personal care products on Amazon 2025, by type
  • Premium Statistic Average price, reviews, and ratings of best-selling beauty products on Amazon 2024
  • Premium Statistic Revenue of top beauty & personal care categories during Amazon Prime Day U.S. 2023
  • Premium Statistic Share of women purchasing beauty items on Amazon in the U.S. 2019-2023
  • Premium Statistic Consumers' opinions on purchasing beauty items on Amazon in the U.S. 2023

Consumers

9
  • Premium Statistic E-commerce websites where buyers start online beauty shopping in the U.S. 2023
  • Basic Statistic Share of consumers who complete beauty purchases online in the U.S. 2026, by channel
  • Basic Statistic Favorite shopping channels among beauty shoppers in the U.S. 2024
  • Premium Forecast Popularity of beauty and health online shops in the U.S. 2025, by brand
  • Basic Statistic Most well-known beauty and health online shops in the United States 2024
  • Premium Statistic Sephora & Ulta sales event shoppers in the U.S. 2024, by channel
  • Premium Statistic Leading beauty shops among teens in the U.S. 2025
  • Premium Statistic Beauty shoppers' annual income in the U.S. 2023, by retailer
  • Premium Statistic Average age of beauty shoppers in selected U.S. stores 2023
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