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B2B e-commerce in Germany

Statistics report about B2B e-commerce in Germany

This report consists of statistics providing insight into the varied German B2B e-commerce market. The chapters listed provide overview figures, statistics on finances, and B2B websites and marketplaces. In addition, the report also contains data on the user experience and social commerce, which has increased in popularity over the past years.

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Table of contents

Overview

7
  • Premium Forecast Forecast B2B e-commerce GMV in Europe 2022-2025
  • Premium Statistic Funding rounds of B2B e-commerce companies headquartered in Europe 2022-2023
  • Premium Statistic B2B e-commerce startups based in Europe 2024, by funding
  • Premium Statistic B2B/B2G e-commerce enterprises in Germany 2014-2025
  • Premium Statistic B2B companies position in relation to e-commerce in Germany in 2021
  • Premium Statistic Economic situation of B2B companies in Germany in Q1 2023
  • Premium Statistic Investment areas of B2B companies in Germany in Q1 2023

Finances

10
  • Premium Statistic Estimated B2B e-commerce revenue of physical goods in Germany 2018-2026
  • Premium Statistic B2B organizations' revenue share from digital channels in Germany 2020-2024
  • Premium Statistic B2B companies' investment in digital commerce channels in Germany 2022
  • Basic Statistic Germany: share of enterprises that make B2B/B2G e-commerce sales via a website 2021
  • Premium Statistic Online sales in the area of information and communication to companies Germany 2022
  • Premium Statistic Share of investment by B2B companies in e-commerce in Germany in 2022
  • Premium Statistic B2B companies estimated share of online business in Germany 2022
  • Premium Statistic Desired increase of online sales for B2B companies in Germany 2022
  • Premium Statistic Measures B2B companies take to increase online sales in Germany 2022
  • Premium Statistic Investment plans of B2B companies for their online shops in Germany 2022

Websites and marketplaces

6
  • Premium Statistic Top features of B2B e-commerce websites in Germany 2023
  • Premium Statistic B2B channel cannibalization in Germany 2023
  • Premium Statistic B2B companies selling online in Germany 2023, by channel
  • Premium Statistic Survey on B2B companies having a marketplace in Germany 2023
  • Premium Statistic Reasons B2B companies did not have a marketplaces in Germany in 2023
  • Premium Statistic Reasons for operating a B2B marketplace in Germany in 2023

User experience

8
  • Premium Statistic Share of B2B buyers purchasing on Amazon Business 2022, by country
  • Premium Statistic Share of B2B buyers purchasing on Alibaba 2022, by country
  • Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022
  • Premium Statistic Use of personalization options in B2B online shops in Germany 2022
  • Premium Statistic Challenges for customers in B2B purchasing in Germany 2022
  • Premium Statistic Criteria for buying complex online products from B2B business in Germany 2021
  • Premium Statistic Survey on the registration of new customers on B2B websites in Germany 2021
  • Premium Statistic Online channels used by B2B companies to provide product information in Germany 2021

Social commerce

4
  • Premium Statistic Measurement of content marketing activities of B2B companies in the GSA region 2024
  • Premium Statistic Importance of social commerce in the B2B sector in Germany 2021
  • Premium Statistic Importance of social commerce in the B2B sector in five years in Germany 2021
  • Premium Statistic Future relevance of sales channels for B2B companies in Germany in 2021

Sustainability

5
  • Premium Statistic Stakeholders as drivers of sustainability in B2B companies in Germany 2022
  • Premium Statistic Survey of B2B companies on topics relating to sustainability in Germany 2022
  • Premium Statistic Sustainability measures in B2B companies in Germany in 2022
  • Premium Statistic Sustainability strategies in B2B companies in Germany in 2022
  • Premium Statistic Investment in sustainability in B2B companies in Germany in 2022
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