The data includes both reported and unreported TV.Â
Reported TV - Rating measurement is based on estimates made by RD member media planning and purchasing agencies in line with Grpxsn times on full-time reported TV channels. The estimates were finalized by comparing them with the commercial revenues declared to RTÃœK.
Unreported TV – Includes media investment estimates made on other TV channels (except European channels) for which full-time ratings are not measured, but actual ad seconds are reported within the scope of Kantar Media AdEx.
Numbers have been rounded.
Citation formats
Television advertising expenditure in Turkey 2010-2024
The spending on television advertising in Turkey increased constantly from 2010 to 2024. In 2024, TV advertising expenditure reached a peak point of approximately billion Turkish lira, up **** percent from the previous year.
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Advertisers Association Turkey. (April 27, 2025). Television advertising expenditure in Turkey from 2010 to 2024 (in billion Turkish lira) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey. "Television advertising expenditure in Turkey from 2010 to 2024 (in billion Turkish lira)." Chart. April 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey. (2025). Television advertising expenditure in Turkey from 2010 to 2024 (in billion Turkish lira). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey. "Television Advertising Expenditure in Turkey from 2010 to 2024 (in Billion Turkish Lira)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2025, /statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey, Television advertising expenditure in Turkey from 2010 to 2024 (in billion Turkish lira) ÌÇÐÄÆƽâ°æ, /statistics/432303/turkey-television-advertising-expenditure/ (last visited July 25, 2026)
Television advertising expenditure in Turkey from 2010 to 2024 (in billion Turkish lira) [Graph], Advertisers Association Turkey, April 27, 2025. [Online]. Available: /statistics/432303/turkey-television-advertising-expenditure/
