As of the second quarter of 2024, free ad-supported streaming TV (FAST) services were used the most in the Asia-Pacific region, recording a penetration rate of 49 percent. This marks a growth from the previous quarters. Meanwhile, after a dip in the usage rate as of late 2023, the penetration of FAST in the U.S. and Canada increased to 34 percent half a year later. Linear streaming was least popular in Latin America.
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BB Media. (March 19, 2025). Penetration rate of free ad-supported streaming TV (FAST) services worldwide from 2nd quarter 2023 to 2nd quarter 2024, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1607562/global-fast-penetration-by-region/
BB Media. "Penetration rate of free ad-supported streaming TV (FAST) services worldwide from 2nd quarter 2023 to 2nd quarter 2024, by region." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1607562/global-fast-penetration-by-region/
BB Media. (2025). Penetration rate of free ad-supported streaming TV (FAST) services worldwide from 2nd quarter 2023 to 2nd quarter 2024, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1607562/global-fast-penetration-by-region/
BB Media. "Penetration Rate of Free Ad-supported Streaming Tv (Fast) Services Worldwide from 2nd Quarter 2023 to 2nd Quarter 2024, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/1607562/global-fast-penetration-by-region/
BB Media, Penetration rate of free ad-supported streaming TV (FAST) services worldwide from 2nd quarter 2023 to 2nd quarter 2024, by region ÌÇÐÄÆƽâ°æ, /statistics/1607562/global-fast-penetration-by-region/ (last visited July 24, 2026)
Penetration rate of free ad-supported streaming TV (FAST) services worldwide from 2nd quarter 2023 to 2nd quarter 2024, by region [Graph], BB Media, March 19, 2025. [Online]. Available: /statistics/1607562/global-fast-penetration-by-region/
