Lionel Sujay Vailshery
Research expert covering cloud computing and emerging tech industries
Messaging apps in Latin America - statistics & facts
Messaging apps have become ubiquitous in Latin America and the Caribbean’s social media landscape and communications. With engaged audiences and a high social media penetration rate, these services found fertile ground in the region to overhaul themselves from simple peer-to-peer connection tools to channels for sales and services, community engagement, institutional information, and, in some cases, even turning into matters of political issue.
