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Social media usage in Latin America

Statistics report on social media usage in Latin America

This report presents a range of facts and statistics about social media usage in Latin America, with an overview of the social network access, demographics, and behavior of its users throughout the region. The study also features an overview of Latin America鈥檚 most popular networks, such as Facebook and Instagram, messaging apps and video-based platforms like TikTok, and YouTube. Finally, the last chapter delves into digital advertising and social commerce industries across the continent.

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Table of contents

Overview

5
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Premium Statistic Latin America and Caribbean: social media reach 2025, by country
  • Premium Statistic Active mobile social media penetration in the Americas 2025
  • Premium Statistic South America: social media sites market share 2020-2025
  • Basic Statistic Digital Market Outlook: social media users in Latin America 2019-2029, by platform

Audiences

12
  • Premium Statistic Number of social media users in Argentina 2000-2040
  • Premium Statistic Penetration rate of social media in Argentina 2000-2040
  • Basic Statistic Number of social media users in Brazil 2000-2040
  • Basic Statistic Penetration rate of social media in Brazil 2000-2040
  • Basic Forecast Number of social media users in Chile 2000-2040
  • Basic Statistic Penetration rate of social media in Chile 2000-2040
  • Premium Forecast Number of social media users in Colombia 2000-2040
  • Basic Statistic Penetration rate of social media in Colombia 2000-2040
  • Basic Statistic Number of social media users in Mexico 2000-2040
  • Basic Statistic Penetration rate of social media in Mexico 2000-2040
  • Basic Forecast Peru: number of social network users 2018-2027
  • Basic Statistic Penetration rate of social media in Peru 2000-2040

Activities

6
  • Premium Forecast Most common social media activities in Argentina 2024
  • Premium Forecast Most common social media activities in Brazil 2025
  • Premium Forecast Most common social media activities in Chile 2024
  • Premium Forecast Most common social media activities in Colombia 2026
  • Premium Forecast Most common social media activities in Mexico 2025
  • Premium Forecast Most common social media activities in Peru 2024

Behavior

4
  • Basic Statistic Leading social media usage reasons in Argentina 2024
  • Premium Statistic Leading social media usage reasons in Brazil 2025
  • Premium Statistic Leading social media usage reasons in Colombia 2025
  • Premium Statistic Leading social media usage reasons in Mexico 2025

Meta Platforms Inc.

6
  • Basic Statistic Americas Facebook user penetration 2025
  • Premium Statistic Latin America: countries with most Facebook users 2026
  • Premium Statistic The Caribbean: countries with most Facebook users 2025
  • Premium Statistic Latin America and the Caribbean: Messenger users 2025, by country
  • Premium Statistic Latin America: countries with most Instagram users 2026
  • Premium Statistic The Caribbean: countries with most Instagram users 2026

Video platforms

6
  • Premium Statistic TikTok usage reach in selected Latin American countries 2025
  • Premium Statistic TikTok preference among internet users in selected Latin American countries 2025
  • Premium Statistic Monthly time spent on TikTok app in selected Latin American countries 2024
  • Premium Statistic Latin America: most viewed YouTube channels 2026
  • Basic Statistic Most subscribed YouTube channels Latin America 2026
  • Basic Statistic Most watched music videos of Latin artists on YouTube 2026, by number of views

Social media advertising

7
  • Premium Statistic Change in advertising spending in Latin America 2025, by type
  • Premium Forecast Digital ad spend in Latin America and the Caribbean 2025, by format
  • Premium Forecast Social media advertising spending in Latin America 2017-2031
  • Premium Forecast Digital video ad spend in Latin America & the Caribbean 2024, by country
  • Premium Forecast Influencer advertising spending in Latin America & the Caribbean 2017-2030 by market
  • Premium Statistic Social commerce revenue in Latin America 2018-2030
  • Premium Statistic Social media usage to find products for purchase in Latin America 2024, by country
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