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Share of internet users in selected Latin American countries who say WhatsApp is their favorite social network as of 2nd quarter 2025

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Sources

In cooperation with
Release date

November 2025

Region

Latin America and the Caribbean

Survey time period

Q2 2025

Age group

16-64 years

Special properties

users who have used at least one social media platform in the last month

Method of interview

Online panel

Supplementary notes

Users who claimed each option was their "favorite" social media platform.

Individual reports for each country are available at:





Citation formats

WhatsApp preference among internet users in selected Latin American countries Q2 2025

Published by Thuy D., Mar 2, 2026

According to a survey during the second quarter of 2025, WhatsApp was the preferred social media for more than ** percent of internet users in Argentina, Colombia, and Brazil. The instant messaging app ranked first in Mexico, and it was preferred by **** of its online population.

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Statistics on " Messaging apps in Latin America "

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Other statistics that may interest you Messaging apps in Latin America

Overview

8

Messaging reach

6

Usage

8

Audiences

6

WhatsApp

8

Facebook Messenger

8

Telegram

7

Other messengers

8

Spotlight: messaging commerce in Brazil

7

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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