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Messaging apps in Latin America

Statistics report on messaging apps in Latin America

This report presents information on instant messaging apps across Latin America, providing benchmark comparisons of these solutions, information on their reach, audiences’ sizes, and the demographics of users in the region’s largest markets. With specific chapters about WhatsApp, Facebook Messenger, and Telegram, the last segment focuses on messaging commerce, using Brazil as a case for the extent of these platforms on online business in the region.

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Table of contents

Overview

8
  • Premium Forecast Latin America and the Caribbean: number of social media users 2022, by country
  • Premium Statistic Latin America and Caribbean: social media reach 2025, by country
  • Premium Statistic Penetration rate of social media in Argentina 2000-2040
  • Basic Statistic Penetration rate of social media in Brazil 2000-2040
  • Basic Statistic Penetration rate of social media in Chile 2000-2040
  • Basic Statistic Penetration rate of social media in Colombia 2000-2040
  • Basic Statistic Penetration rate of social media in Mexico 2000-2040
  • Basic Statistic Penetration rate of social media in Peru 2000-2040

Messaging reach

6
  • Premium Forecast Most used social media platforms by type in Argentina 2023
  • Premium Forecast Most used social media platforms by type in Brazil 2023
  • Premium Forecast Most used social media platforms by type in Chile 2023
  • Premium Forecast Most used social media platforms by type in Colombia 2026
  • Premium Forecast Most used social media platforms by type in Mexico 2023
  • Premium Forecast Most used social media platforms by type in Peru 2023

Usage

8
  • Premium Statistic Leading social media usage reasons in Brazil 2025
  • Premium Statistic Leading social media usage reasons in Colombia 2025
  • Premium Statistic Leading social media usage reasons in Mexico 2025
  • Premium Statistic Most used social networks for e-commerce by businesses in Bogota, Colombia 2021
  • Premium Statistic Leading social networks for shopping in Mexico 2022
  • Premium Statistic Social networks used for news in Brazil 2025
  • Premium Statistic Social networks used for news in Colombia 2026
  • Premium Statistic Social networks used for news in Mexico 2026

Audiences

6
  • Premium Statistic Brazil: leading messenger app users 2024, by generation
  • Premium Statistic Brazil: leading messenger app users 2024, by gender
  • Premium Statistic Brazil: leading messenger app users 2024, by urbanity
  • Premium Statistic Mexico: leading messenger app users 2024, by age group
  • Premium Statistic Mexico: leading messenger app users 2024, by gender
  • Premium Statistic Mexico: leading messenger app users 2024, by urbanity

WhatsApp

10
  • Premium Statistic WhatsApp preference among internet users in selected Latin American countries Q2 2025
  • Premium Statistic WhatsApp reach in selected Latin American countries 2025
  • Premium Statistic WhatsApp downloads in Latin American countries Q3 2023
  • Premium Forecast Number of WhatsApp users in Argentina 2017-2030
  • Premium Forecast Number of WhatsApp users in Brazil 2017-2030
  • Premium Forecast Number of WhatsApp users in Chile 2017-2030
  • Premium Forecast Number of WhatsApp users in Colombia 2017-2030
  • Premium Forecast Number of WhatsApp users in Mexico 2017-2030
  • Premium Forecast Number of WhatsApp users in Peru 2017-2030
  • Premium Forecast Number of WhatsApp users in the Caribbean 2017-2030

Facebook Messenger

10
  • Premium Statistic FB Messenger preference among internet users in Latin American countries Q3 2024
  • Premium Statistic Facebook Messenger reach in selected Latin American countries 2024
  • Premium Statistic Facebook Messenger downloads in Latin American countries Q3 2023
  • Premium Statistic Latin America and the Caribbean: Messenger users 2025, by country
  • Basic Statistic Argentina: number of Facebook Messenger users 2020-2025
  • Basic Statistic Brazil: number of Facebook Messenger users 2020-2025
  • Basic Statistic Chile: number of Messenger users 2020-2026
  • Premium Statistic Colombia: number of Facebook Messenger users 2026
  • Premium Statistic Mexico: number of Messenger users 2020-2025
  • Premium Statistic Peru: number of Facebook Messenger users 2020-2025

Telegram

7
  • Premium Statistic Telegram preference among internet users in Latin American countries 2025
  • Premium Statistic Telegram reach in Latin America Q3 2024, by country
  • Premium Statistic Telegram app downloads in selected American countries 2023
  • Premium Statistic Telegram global downloads 2020-2025, by region
  • Premium Statistic Telegram global downloads 2025, by country
  • Premium Statistic Telegram MAU 2022, by selected country
  • Premium Statistic Telegram reach worldwide Q3 2024, by territory

Other messengers

8
  • Basic Statistic Discord preference among internet users in Latin American countries Q3 2024
  • Premium Statistic Discord downloads in Latin American countries Q3 2023
  • Premium Statistic Discord reach in selected Latin American countries 2025
  • Premium Statistic Snapchat reach in selected Latin American countries 2024
  • Premium Statistic Snapchat downloads in Latin American countries Q3 2023
  • Premium Statistic Signal downloads in Latin American countries Q3 2023
  • Premium Statistic Zoom mobile app downloads in Latin American countries Q3 2023
  • Premium Statistic Microsoft Teams mobile app downloads in Latin American countries Q3 2023

Spotlight: messaging commerce in Brazil

7
  • Premium Statistic Most downloaded business apps worldwide 2022
  • Premium Statistic Countries with most WhatsApp Business app downloads 2026
  • Premium Statistic Countries with the highest lifetime WhatsApp Business in-app revenue 2025
  • Premium Statistic Brazil: ordering products or services via messenger apps 2023
  • Premium Statistic Reasons for WhatsApp users to communicate with brands through the app in Brazil 2024
  • Premium Statistic Brazil: reasons for contacting companies via Facebook Messenger 2023
  • Premium Statistic Brazil: reasons for contacting companies via Telegram 2023
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