social media users as percentage of total population
Supplementary notes
* Puerto Rico was included despite being an unincorporated territory of the United States. Social media users may not represent unique individuals and may exceed internet user numbers.Â
Citation formats
Latin America and Caribbean: social media reach 2025, by country
As of October 2025, more than ** percent of the population of Ecuador was on social media. On the other hand, approximately **** percent of Haitians used social networking platforms.Â
Online networking among Chilean young adults intensifies
Young adults are the primary audience of social media in Chile. Nearly half of all Facebook users in the South American country were between 18 and 34 years old. The same age group accounted for almost ** percent of Chilean users of LinkedIn. This generation has also been devoting more of its time to this type of online activity.
Obstacles for the expansion of social media in Brazil
A handful of issues still set part of Latin America's online population apart from social networks. Despite having the biggest social media audiences in Latin America, countries like µþ°ù²¹³ú¾±±ôÌý²¹²Ô»åÌýMexico still struggled to provide internet access to their populations, thus hindering social media penetration rates.Â
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DataReportal, & We Are Social, & Meltwater. (October 15, 2025). Percentage of population using social media in Latin America and Caribbean as of October 2025, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/454805/latam-social-media-reach-country/
DataReportal, und We Are Social, und Meltwater. "Percentage of population using social media in Latin America and Caribbean as of October 2025, by country." Chart. October 15, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/454805/latam-social-media-reach-country/
DataReportal, We Are Social, Meltwater. (2025). Percentage of population using social media in Latin America and Caribbean as of October 2025, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/454805/latam-social-media-reach-country/
DataReportal, and We Are Social, and Meltwater. "Percentage of Population Using Social Media in Latin America and Caribbean as of October 2025, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Oct 2025, /statistics/454805/latam-social-media-reach-country/
DataReportal & We Are Social & Meltwater, Percentage of population using social media in Latin America and Caribbean as of October 2025, by country ÌÇÐÄÆÆ½â°æ, /statistics/454805/latam-social-media-reach-country/ (last visited July 29, 2026)
Percentage of population using social media in Latin America and Caribbean as of October 2025, by country [Graph], DataReportal, & We Are Social, & Meltwater, October 15, 2025. [Online]. Available: /statistics/454805/latam-social-media-reach-country/