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Viewability benchmark of video advertising in Italy in 2018, by platform

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Source

Release date

2019

Region

Italy

Survey time period

September 2018

Supplementary notes

The source collected the data using ActiveView.

Citation formats

Italy: viewability rate of video advertising 2018 , by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 9, 2019
The statistic illustrates the viewability rate of video advertising in Italy in 2018, by platform. In this year, Youtube was by far the platform with the highest rate of viewability, with a rate of ** percent, while Display video advertising rate could not reach ** percent of viability rate.
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