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Share of companies using formats of branded entertainment in Italy in 2018, by type of format

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Source

Release date

October 2019

Region

Italy

Survey time period

2018

Special properties

cases of branded entertainemnt

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats

Italy: most used formats of branded entertainment 2018, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 31, 2019
This chart depicts the share of companies using formats of branded entertainment in Italy in 2018, by type of format. According to the data, ** percent of companies running brand entertainment companies choose to promote through online video, while ** percent of them focused on TV programs.
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* For commercial use only

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