Julia Stoll
Research expert covering TV and video media
Entertainment behavior in the United States - statistics & facts
From the initial surge in at-home activities to the gradual return of out-of-home experiences, the entertainment industry has witnessed significant shifts in consumer behavior. Largely driven by economic reasons, entertainment options available in the home are growing in popularity, with consumer spending on home entertainment hitting record highs. Streaming remains central to this trend: SVOD subscriptions are now held by the vast majority of U.S. consumers. However, after an extended period spent indoors, the public, especially younger consumers, are keen to re-engage with pre-pandemic habits and hobbies, driving the revival of concerts, festivals, and the broader live event sector.
