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Leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018

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Sources

Release date

June 2018

Region

United States

Survey time period

January 15 to 26, 2018

Number of respondents

171 respondents

Special properties

among marketers and media agency professionals

Method of interview

Online survey

Supplementary notes

Question: "What is your primary measure for Advanced TV campaign effectiveness?"

Citation formats

Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 10, 2018
This statistic presents the leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018. According to the findings, ** percent of advertisers stated that their primary measurement of advanced TV effectiveness was advanced-targeted audience GRPs or impressions, beyond the scope of age and gender.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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