The statistic shows a comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017. According to the estimates, display ad market in 2017 was worth approximately 100 billion U.S. dollars. At the same time, ** billion U.S. dollars out of this amount was believed to be lost due to ad blocking.
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OnAudience. (September 6, 2017). Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience. "Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)." Chart. September 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience. (2017). Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience. "Comparison of Display Advertising Market Value and Ad Blocking Losses Worldwide in 2016 and 2017 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Sep 2017, /statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience, Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/ (last visited July 31, 2026)
Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars) [Graph], OnAudience, September 6, 2017. [Online]. Available: /statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
