Question: How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?
Citation formats
U.S. opinion on companies buying personal data for online ads 2018
This statistic presents the share of internet users in the United States who feel comfortable about companies being able to purchase their personal data for online advertising purposes as of May 2018. According to the survey, ** percent of respondents stated that they were very uncomfortable in knowing that companies are able to purchase their personal data, while only *** percent reported that they were very comfortable with this.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult. (May 31, 2018). How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult. "How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?." Chart. May 31, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult. (2018). How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult. "How Comfortable Are You with Companies Being Able to Purchase Data Related to You, Such as An Email Address, for Online Advertising Purposes?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2018, /statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult, How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes? ÌÇÐÄÆƽâ°æ, /statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/ (last visited August 06, 2026)
How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes? [Graph], Morning Consult, May 31, 2018. [Online]. Available: /statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
