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Advertising expenditure of the fashion and accessories industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen)

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Source

Release date

February 2025

Region

Japan

Survey time period

2015 to 2024

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025. 
Data prior to 2024 come from previous reporting.

Citation formats

Ad expenses of the fashion and accessories industry Japan 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 14, 2025

The advertising expenses of the fashion and accessories industry through traditional media in Japan amounted to around **** billion Japanese yen in 2024. This marked an increase of more than two billion yen compared to the previous year.

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