The advertising expenses of the pharmaceutical and medical industry through traditional media in Japan amounted to about billion Japanese yen in 2024. This represented an increase of around *** billion yen compared to the previous year.
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Dentsu. (February 27, 2025). Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu. "Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen)." Chart. February 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu. (2025). Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu. "Advertising Expenditure of The Pharmaceutical and Medical Industry through Traditional Media in Japan from 2015 to 2024 (in Billion Japanese Yen)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Feb 2025, /statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu, Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) ÌÇÐÄÆÆ½â°æ, /statistics/826125/japan-advertising-expenses-pharmaceutical-industry/ (last visited July 27, 2026)
Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) [Graph], Dentsu, February 27, 2025. [Online]. Available: /statistics/826125/japan-advertising-expenses-pharmaceutical-industry/