The advertising expenses of the cosmetics and toiletry goods industry through traditional media in Japan amounted to about billion Japanese yen in 2024. This marked an increase of about **** billion yen compared to the previous year.
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Dentsu. (February 27, 2025). Advertising expenditure of the cosmetics and toiletry goods industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/827031/japan-advertising-expenses-cosmetics-toiletries-industry-mass-media/
Dentsu. "Advertising expenditure of the cosmetics and toiletry goods industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen)." Chart. February 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/827031/japan-advertising-expenses-cosmetics-toiletries-industry-mass-media/
Dentsu. (2025). Advertising expenditure of the cosmetics and toiletry goods industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/827031/japan-advertising-expenses-cosmetics-toiletries-industry-mass-media/
Dentsu. "Advertising Expenditure of The Cosmetics and Toiletry Goods Industry through Traditional Media in Japan from 2015 to 2024 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2025, /statistics/827031/japan-advertising-expenses-cosmetics-toiletries-industry-mass-media/
Dentsu, Advertising expenditure of the cosmetics and toiletry goods industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/827031/japan-advertising-expenses-cosmetics-toiletries-industry-mass-media/ (last visited August 03, 2026)
Advertising expenditure of the cosmetics and toiletry goods industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) [Graph], Dentsu, February 27, 2025. [Online]. Available: /statistics/827031/japan-advertising-expenses-cosmetics-toiletries-industry-mass-media/
