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Channels that first introduced internet users to products or services that they subsequently purchased in Japan as of January 2018*

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Sources

Release date

January 2018

Region

Japan

Survey time period

January 2018

Special properties

adult internet users only

Supplementary notes

*Figures may not total to 100 percent due to rounding.

Citation formats

Internet users' first awareness of advertisement Japan 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 13, 2018
The statistic shows the channels that first introduced internet users to a product or service that they subsequently purchased in Japan as of January 2018. In the period measured, the majority of internet users in Japan, about ** percent, were first introduced to a product by online advertising.
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