This statistic presents the results of a survey conducted in Italy as of *** whose aim was to find out whether Italian consumers' purchasing decisions were influenced by the celebrities they follow on social networks. As of the survey period, roughly ** percent of respondents declared that celebrities' posts on social networks had no effect on their buying behavior.
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Euromedia Research. (December 6, 2017). When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research. "When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?." Chart. December 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research. (2017). When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research. "When It Comes to Your Purchase Decisions, Do You Feel Influenced by The Celebrities You Follow on Social Networks?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2017, /statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research, When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks? ÌÇÐÄÆƽâ°æ, /statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/ (last visited July 31, 2026)
When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks? [Graph], Euromedia Research, December 6, 2017. [Online]. Available: /statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
