| Characteristic | Centennial | Millennial | Generation X | Baby Boomer |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Source
Release date
July 2017
More information
Region
United States
Survey time period
March 2017
Number of respondents
1,004 respondents
Age group
18 years and older
Special properties
consumers who have received a marketing e-mail in the past year.
Supplementary notes
Source defines the age groups surveyed as:
Centennials/Generation Z (consumers under the age of 21);
Millennials/Generation Y (22 to 37 years old);
Generation X (ages 38 to 52);
Baby Boomers (ages 53-71)
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