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At which part of the shopping experience is convenience most important to you?

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Sources

Release date

March 2020

Region

United States

Survey time period

October 2019

Age group

18 years and older

Method of interview

Online survey

Citation formats

Importance of convenience during the shopping journey U.S. 2019, by stage

Published by
F. Watty,
Jul 13, 2020
During an October 2019 survey, ** percent of U.S. consumers stated that convenience was most important to them at the checkout stage of the in-store shopping journey. When shopping online, convenience was most important at the very beginning.
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