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Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated *** million U.S. Amazon Prime subscribers, up from ** million in June 2018. On average, Amazon Prime members spent U.S. dollars on the e-retail platform per year. March 2019 data also states that non-Prime members only spent *** U.S. dollars annually.

Amazon Prime

Amazon Prime is a paid subscription service offered by online retail platform Amazon. The subscription includes services such as music and video streaming, free two-day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available internationally. In 2019, Amazon generated billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services.

Prime shoppers

The most popular product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with percent saying that they did so on an (almost) daily basis.