* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w serwisach internetowych dokładnych informacji o poniższych produktach, ale kupujesz je w sklepach tradycyjnych?" (English: How often does it happen that you look for accurate information on the following products online but you buy them in physical retail stores?"). Results are for those responding 'always' or 'often'.
Citation formats
Most popular product categories researched online bought offline in Poland 2022-2024
In 2024, nearly ** percent of respondents in Poland answered that they researched mobiles, building materials, home appliances, and consumer electronics online but decided to buy them in a physical store. The second most common ROPO effect (research online, purchase offline) category was footwear and food — ** percent of respondents decided to buy products from this category in a physical store.
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Gemius. (September 30, 2024). Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2022 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/959244/poland-ropo-effect-by-product-category/
Gemius. "Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2022 to 2024." Chart. September 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/959244/poland-ropo-effect-by-product-category/
Gemius. (2024). Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2022 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/959244/poland-ropo-effect-by-product-category/
Gemius. "Most Popular Product Categories Customers Researched Online but Purchased Offline in Physical Stores in Poland from 2022 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2024, /statistics/959244/poland-ropo-effect-by-product-category/
Gemius, Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2022 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/959244/poland-ropo-effect-by-product-category/ (last visited July 20, 2026)
Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2022 to 2024 [Graph], Gemius, September 30, 2024. [Online]. Available: /statistics/959244/poland-ropo-effect-by-product-category/
